I’m not a big “Black Friday” shopper, but I enjoy watching the news to see all of the craziness.
This year, Black Friday seemed to start more than a week early, based on all of the pre-Black Friday deals that I saw. On the news this morning a reporter commented on the lack of crowds at a local mall and how a large number of consumers are purchasing online. I think that is probably true, but I also think Black Friday is being watered down by “Grey Thursday”, “Small Business Saturday”, and “Cyber Monday”. By the way, why isn’t there a cleaver name for Sunday? Something like, “Super Black Sunday” or “Jet Black Sunday”.
Anyways, as Black Friday spills over into the days around it, it seems likely that retailers will stretch this opportunity to sell over a longer and longer timeframe in the years to come. I could see the entire month of November becoming one big SALE. We could call it “Never Blacker November” and have discounts available the whole month. It’s the perfect time to get deals for the upcoming Christmas holiday, purchase model year end vehicles, update your wardrobe for the New Year, etc.
I could also see some out of the box thinker taking it the other direction. Short “flash” sales that offer huge discounts but last just an hour, maybe even minutes. With smart phone technology, the time seems ripe for this type of thing. “Ultra Black Hour” could create a buying frenzy like non other.