My “Big Idea” is to create a show called The Big Idea That Failed. Just like it sounds, the show would highlight great ideas and hard working entrepreneurs that fell flat on their faces. With most businesses failing within the first year, there is an endless supply of material for the show.
I picture the show segments flowing something like this:
Explanation of the big idea
This segment will be very much like Donny Deutsch’s The Big Idea, with the entrepreneur discussing the hope and excitement of making their idea a reality (most viewers will think “dang, why didn’t I think of that?”).
Step-by-step business analysis
This segment will go over the business model, distribution network, cash flow, etc. The first hints that there are problems with the business will crop up in this segment.
This segment will give the why, when, where, and how of the business failure. Essentially, it will be 15 minutes of the entrepreneur crying uncontrollably and explaining what went wrong in nonsensical gibberish.
Where is he/she now?
This segment will show the hopeless state that the entrepreneur is in after dumping their life savings, time, blood, sweat, and tears into a failed business. The closing statement will be, “Well, at least they tried”.
Okay, I was just having a little fun. I am totally impressed with people that have the guts to follow thru with an idea. If everyone were afraid get an idea off the ground, where would we be today? If you get a chance, check out the The Big Idea website. You can click on entrepreneurs they have highlighted on the show and read the details of their success.